We create water-only concrete ads on private pavements across Hawaiʻi — uplifting local businesses while keeping our walkways bright, safe, and inspiring.

A portion of all projects supports VIVISTOP, an innovation lab empowering youth creators to develop new industries and future-forward opportunities in Hawai‘i.

The Waikīkī Project brings beauty, safety, and liveliness back to Waikīkī’s private walkways through tasteful, eco-friendly concrete designs. We lightly clean and brighten pavement to make the area feel more inviting while guiding guests toward great local experiences—yoga, dining, nightlife, cultural events, and more. This helps transform Waikīkī into a pleasant, walkable beach town rather than a worn-down strip. All designs are water-only, reversible, and fully approved by you before installation. Partnering with us costs you nothing, enhances your frontage, and supports youth innovation labs across Hawaiʻi. We’re here to make your block look and feel better than ever.

Waikīkī Project

What We Do

We partner with private property owners in high-foot-traffic areas to place concrete ads on their walkways for businesses offering great local experiences.

We give businesses the opportunity to expand their reach and become more integrated into the communities they serve.

We offer property owners passive income, walkway spruce services, and a more inviting pedestrian experience powered by modern concrete advertising that attracts both high-spend tourists and local foot traffic.

A portion of all campaigns fund Vivistop Hawai‘i, a youth innovation lab for engineering, art, robotics, design, and imagination.

How It Works

For Property Owners

1. Property Walkthrough

We visit your site and identify eligible placement zones based on visibility, safety, and pavement type.

2. Perfect Business Match

We match your property with the advertiser that best fits your:

Target audience
Aesthetic style
Foot-traffic patterns

You receive an AI mockup showing exactly how the placement will look.
You approve the business, design, and installation time.

3. Get Paid

Once approved, you receive your property partner compensation.

4. Execution Day

We arrive with all equipment and handle everything:

Install the concrete ads
Light cleaning around placement zones
Record and edit content
Deliver digital assets for your property’s PR

No resources or staff needed from you.

5. Enjoy the Benefits

Cleaner, brighter walkways
A more welcoming environment for tenants/guests
A content + PR kit
Modern, innovative enhancement to your property
Community credibility (supporting cleanliness + youth innovation labs)
Optional passive income
Free removal or refresh as needed

6. Ongoing Support

We revisit periodically for:

Refreshes
Spruce Services
Rotation or removal

This keeps your property looking beautiful and ensures the advertiser maintains full value.

Advertisers

1. Strategic Placement & Custom Stencil Design

We choose locations where your ad will perform best, based on who you serve, foot traffic, and customer behavior in those neighborhoods. From there, we decide what design creates the best experience for your customers. Designs can range from: simple business name + address; QR code - web experience; directional messaging; AR/VR interactive features (if applicable). Your stencil is yours for life.

We also decide the best way to measure results, using one or more of the following:

QR code scans (unique + total)

UTM link activity

Landing page behavior

Promo code redemptions

Foot traffic lift

Business-reported revenue lift

Engagement photos

Multi-location comparisons

Month-over-month trends

2. Execution Day

We install all placements, perform a Spruce Service to clean and brighten the area, and optionally, capture high-quality content for your marketing.

3. Review & Optimize

After 7–10 days, we review your data and discuss insights, performance, and the next steps to optimize your visibility and results.

Pricing

Founding Concrete Ad Campaign — $1,500

Our founding package: perfect for experiences, restaurants, nightlife, messaging and retail.

Includes:

Custom Lifetime Aluminum Stencil- Professionally fabricated, durable, and yours forever.
5–10 Concrete Ad Placements
Strategically located on high-foot-traffic private pavement across the island.
Audience Targeting Strategy
We place your ads where your customers actually walk.
Spruce Service (Per Placement)
Light clean, trash pick-up around your stencil zone.
Installation + Content Capture
Clean, modern execution + social media assets.
Optional QR Code + Landing Page Setup
Analytics Report (10-day + 30-day)
Includes applicable method from the following:
- QR scans
- Landing page behavior
- Promo code redemptions
- Foot traffic lift
- Business-reported revenue lift
- Multi-location comparison
- Engagement photos
Property Owner Partnership Included
Vivistop Donation Included
Part of every campaign funds youth innovation labs in Hawai‘i.

Add-Ons

Full Deep Cleaning of Walkway — discounted for partners
Stencil Refresh — $50
Landing Page — $100 (QR code by itself is included in $1500)
Additional Placements — $75 per location

Our Mission

We’re in this because we believe in ideas, in community, and in creating the conditions where people can do meaningful work without resistance.

DigiClean is a digital organization service that helps people clean their drives, emails, CRMs, music libraries, and bookkeeping. As creators ourselves, we serve others the way we serve ourselves: through clarity, order, and the safety that emerges when invisible mental clutter is removed. Clean systems create innovative minds.

The Stencil Project extends that mission into the physical world. We make Hawai‘i’s walkways feel cleaner, brighter, and more alive while directing patrons toward Hawai‘i’s best finished work — local businesses, creators, and experiences. At the same time, a portion of every project helps fund VIVISTOP and other innovation labs where youth creators develop new ideas, skills, and industries for Hawai‘i’s future.

We are women in tech and artists rooted in Hawai‘i who believe the islands deserve more industries, more exports, and more opportunity. We’re inspired by cities around the world that invest in innovation hubs, knowing that the wealth of a place is directly connected to how much it invests in imagination.

Our mission is simple:
Create clarity. Create beauty. Create opportunity.
Support the people who are building Hawai‘i’s next chapter.